Keep it Simple Stupid

A cliché symbolised by the mnemonic KISS.  I have always found the phase slightly insulting. 

What is so stupid about keeping things simple?  Or is it saying that if you use a word with more than two syllables, it is you that is stupid?  Or is it saying that because most people are stupid you have to keep things simple?

However I read this phase, I can’t see a positive slant to it.  I have tried changing the words to read Keep it Simply Simple (KISS) but that doesn’t really work for me either.

Let me be clear though.  I do believe that simple is best.  The UK average reading age is 8.  That is quite scary!  And when there are so many messages crossing our paths each and every minute, ones that are easy to assimilate are more likely to be remembered.

When you are writing you might like to consider:

  • The length of your sentences.  Shorter sentences are easier to read.  Keep them to less than 25 words.
  • The characters per word.  Shorter words are easier to read. 
  • The number of sentences in each paragraph.  Shorter paragraphs are easier to read.

You can find out how easy your writing is to read quite simply, using Microsoft spell check. 

Click on spelling and grammar.  At the bottom of the blue dialogue box that there is a frame called options.  Click on this.  Tick the show readability statistics and close that frame.

Now when you finish spell checking you will have a report on the readability statistics of the piece you have written.  Wow how great is that?

You should be aiming for a high reading ease and a low readability statistic.

This piece has a 78.2 reading ease and a 4.6 readability status.  That’s pretty good.  I thought this was amazing when I discovered it a few years ago, I hope it helps you too.

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9 Responses to “Keep it Simple Stupid”

  1. deskcoach Says:

    I agree with KISS comments (stupid) - hurrah, someone said it at last!
    Oops, I’d better check my blogs’ reading ease/readability

  2. marketingthatworks Says:

    Call me “old fashioned” but KISS does at least get remembered.
    However
    I can’t think of a reason why I would ever want to have a KISS that was “short and simple”!!!!!
    I think you should come up with a mnemonic for SLOPPY KISS, or BEST KISS.
    now there’s a thought???

  3. thehiddenedge Says:

    When I first read this reply I was still on holiday in Austria and the idea of developing a mnemonic around SNOG has consummed my every thought.

    Alas two weeks have gone into the thinking of this and I am yet uninspired. I’ll just have to remember your “short and simple” alternative to KISS instead.

    Laura

  4. baldwynward Says:

    I thought I was quite good on Word but I hadn’t come across this little tip. I love it - I’m even tempted to go back over old documents to check my scores but I guess stable doors and horses spring to mind.

    However, can anyone enlighten me as to what the “Flesch-Kincaid Grade Level” means? I’m intrigued.

    PS I thought KISS meant Keep It Short and Simple but I actually prefer Keep It Simple Stupid!!!

  5. thehiddenedge Says:

    I love Wikipedia don’t you? You can get a full description of the Flesch-Kincaid grade level using this link. http://en.wikipedia.org/wiki/Flesch-Kincaid_Readability_Test

    Laura

  6. saratoga Says:

    The best I could come up with;
    SNOG = Simple Never Obligates Guessing
    SLOPPY = Simple Lets Others Perceive and Possess Your message
    SLOPPY SNOG = Some Like Opining Postulating and Presuming but You Should Never Offer Guesses

    Ps
    Wikipedia is a great site to add to your favourites for such obscure questions

  7. thehiddenedge Says:

    I am so impressed. Richard have you seen this?

    Thanks for the tip - have added Wikipedia to the Blogroll. Just can’t remember how to change the name to read website favourites.

  8. The Hidden Edge » Blog Archive » Your Top Twenty Words Says:

    […] PS you will be pleased to know that despite the bizzarre and longish words in this list the readability stats is 84% and the reading ease is 5.  http://thehiddenedge.blogwessex.com/2007/03/01/keep-it-simple-stupid/ […]

  9. Reg Says:

    message for Laura

    “well done for just being you”

    • “You are the best because you are you”

    • “Thank you for being the person that you are”

    and one special one from me “thank you for allowing me the privilage of having worked with you” ” you are & always will be a star”

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